She was deeply inspired by the climate movement in 2019 that she decided to take the leap and take her journey to low-impact living more seriously. Accordingly, the ad reach of Instagram has grown by 35.6% for the total population since the beginning of the year. In 2016, the Sdkurier still wrote about the German YouTube dream couple, but in May 2022, the Cologne-based influencer confirmed their separation. GEEVIE AND SOPHIA @sustainyrself (60.2K), 32. As one of the top sustainability influencers, they started a cooking blog on the Vogue website in 2012. Berlin, Germany. Blue Ollis is a Brighton-based sustainability influencer, and one of the best environmental influencers, who is a keen supporter of slow, intentional living, veganism, minimalism, zero waste living, and holistic wellness. If they are true to what they believe in and stand for, they can encourage their followers and audiences to do the same. He has a business background and focuses on the different strategies of renewable energies and developments such as digitalisation in the field. (Avg.) Avoid plastic bags and bottles by bringing your own reusable items. While previously, young people followed their favorite stars via radio or television, today their lives are on display 24/7 on social media, accessed by a simple tap on the smartphone. The Los Angeles Times, The Boston Globe, and Edible Boston have all highlighted Dianas work. Just one year later, she won the best food blog in Germany award. Some of the most well-known sustainability influencers Instagram include @greengirltravels, @leonardodicaprio, @earth_hour, and @happyhippie. She aims to be a living inspiration to others on how to be a conscious consumer by sharing her life and works through her Instagram and blog. Fernandostudied business as well as metallurgical engineering and a MSc in Sustainability and WEEE, to then dedicate himself to the renewable energy sector. Jasmine Tuan Firstly on our list of top eco-friendly influencers, we have Jasmine Tuan (@jsmntuan). MADELEINE @greenfashionista.se (4,965), 94. Their career aspirations include acting and hosting. When not traveling, shes busy with home decorating, raising her veggie garden, permaculture, or anything related to having a sustainable and self-sufficient home & lifestyle. Buy local as this reduces the need to import goods and empowers locals. Through her Instagram, she aims to create a non-judgmental space based on her upbringing and experiences and to send a message that it is okay to be an imperfect environmentalist. They range from people who only buy used clothes to people who plug boutique brands. SABRINA KATZ @sustainablesabs (26.1K), 56. "Thus, mimicking individual behavior patterns of influencers is more likely to be constructive, creative and identity-building," he says. German Architect Combines Sustainability with Agricultural Influences in Utah The Barn Haus by Atelier Jrg Rgemer aims to show that resilient, sustainable buildings can be developed within. Because more consumers are choosing ethical and affordable used items, forward-thinking brands are innovating ways to capture the interest of their target consumers. If you're looking for a place to fill all of your interestcheck out this blog! As one of the most famous male sustainability influencers in 2022, he has been featured on thousands of media outlets including National Geographic, BBC, CBS This Morning, Discovery Channel, USA Today, LA Times, The Guardian, Huffington Post, and many more. She expanded her social media presence through the creation of her website, Impact for Good, and a TikTok Account. In this post, we have listed 25 top German influencers that can help you grow your brand in Germany. They present facts and give advice on minimalist, conscious consumption and waste prevention and also recommend shops with ethical fashions. Set up clear guidelines regarding payment to sustainability influencers Instagram and deliverables so that everyones expectations are met during the partnership. Although GreenTech influencers in the Government category make up only 5.2% of the total, the two most relevant personalities across Europe are part of this group. Climate activist and Business Administration graduate Karishma Porwal has always loved nature and the outdoors. The German influencer and web video producers first video went live in 2012. Many young people in Germany love imitating the lives of their online idols, mostly because they feel like they can be just as successful and attractive as influencers. Youheum shares her passion, knowledge, and insights on mindfulness, minimalism, sustainability, and wellness through her YouTube channel and website, both entitled Heal Your Living. They claim to provide a simple, healthy approach to living that extends beyond the kitchen and employ gluten-free, grain-free and refined sugar-free dishes. Location: Omni La Costa, Carlsbad, CA. His followers are both female (49.10%) and male (50.9%) while his target audience is also mainly between 18 and 24 years old (54%). Most environmental influencers are regular people who have committed to leading more sustainable lives, while some are well-known celebrities who are aiming to make the world a better place. In that case, however, it is not so much the influencers who are responsible, but mainly the family and the psychosocial situation of the young people themselves. Manuela Barn, a Colombian-American content creator, speaker, one of the top sustainability influencers, and environmental activist, began her journey to sustainability in 2015, after her world travels exposed her to undesirable environmental degradation caused by plastic pollution. As a creative, author, certified health coach, and Green Dreamer podcast host, Kamea is on a mission to encourage people to expand their views of wellness to include collective healing, ecological regeneration, planetary healing, and social justice. She has recently published a book entitled, An Almost Zero Waste Life, which contains practical tips, strategies, recipes, and DIY projects for reducing wasteand achieving a sustainable living lifestyle. Kendal, one of the most famous environmental sustainability influencers in 2022, is a London-based Consumer Behaviour and Marketing graduate and a sustainability influencer behind the Instagram account @sustainable.riley. That same year, 22 percent of German companies planned to spend between 10,000 and 50,000 euros on influencer marketing. Although she grew up in a family that recycled and has respect for the planet, it wasnt until well into college that she seriously embarked on her sustainability journey. Sophie is also a part-time fashion lecturer who believes that sustainable fashion is not restricted to clean lines, muted tones, and basic capsule wardrobes; rather, it should be as fun, creative, and vibrant as anyone would want it to be. This text provides general information. Jrgis the president of the German Solar Industry Association (BSW). As of 2022, her Instagram account counts over 358K followers, with more than 1.5K posts, making her one of the top sustainability influencers on the platform. Josephine is a co-host of the YIKES podcast, where she and her fellow podcasters discuss climate and social justice, refugee rights, anti-oppression, and overall allyship. Germany has been called "the world's first major renewable energy economy". Side by side with sustainability and environmental influencers, we all need to figure out methods to satisfy our demands without sacrificing the potential of future generations to do the same if we are to remain sustainable. Filipino-American model, photographer, and artist Sarah Kate, one of the top sustainability influencers, got her start in the Korean fashion and entertainment industry, allowing her to be internationally recognized as a stylist and a television host who introduces Korean style trends to a global audience. Sarah Kate actively engages with her followers through her Instagram, YouTube channel, and TikTok. You would like to receive regular information about Germany? Aside from Instagram and her blog, Marissa, one of the most famous environmental sustainability influencers in 2022, can also be found on TikTok with videos of her talking about environmental sustainability, greenwashing, social justice, climate crisis, and product reviews and endorsements. The audience of the Rostock-born and Berlin-based influencer is mainly male (67.7%), interested in sports and fitness (32%) and TV and film (28.9%). Shes authored two books and assisted in the production of Soft Slaughter, a short film that received a real food media prize. ELIZABETH TEO @zerowastecutie (28.8K), 53. According to a study by the Bitkom digital association,one out of two social media users says they have difficulty distinguishing advertising from content. All Categories Germany How we calculate Share all Rank Influencer Category Followers Country Eng. They claim to provide a simple, healthy approach to living that extends beyond the kitchen and employ gluten-free, grain-free and refined sugar-free dishes. margin. In the Global English debate on Environmental Sustainability we identified the top 5 Tech brands influencing this community. Environmental influencers use their large followings and platforms to spread awareness and motivate action on behalf of our world. Diese starken Frauen wollen Vorbilder sein, neue Werte vorleben und inspirieren statt missionieren. Kate advocates for a lifestyle that respects and protects people and the planet. It is striking that the most successful YouTubers are known for topics that correspond to typical gender cliches: makeup and fashion for girls, video games for boys. SARAH KATE WATSON-BAIK @urbanwit (32.9K), 42. After a decade of experience in the European Commission, advising the German government on EU aspects of the energy transition, he settled in Berlin to lead the European work programme for Agora Energiewende, an independent organization with the commitment to climate action. STEPHANIE DAVIES @stephidavies (13.7K), 77. Sie bloggen ber Nachhaltigkeit, Achtsamkeit und ein bewussteres Leben, und alle sind sich einig: Die ersten Schritte in Richtung Nachhaltigkeit und Achtsamkeit im Alltag mssen . Influencer marketing has become a powerful way for brands to reach out to their target market. Aside from her blog, she also has an up-and-coming YouTube channel where she shares garden-to-plate recipes, gardening tips, and just about anything to help others start living more sustainably. As one of the top sustainability influencers, Lauren started Package Free shop in Williamsburg in 2017. MISTY FOSTER @greensuitcasetravel (14.7K), 72. As a young mom of two little girls, Meera realized that theres so much more that she can do than merely recycling or being eco-friendly than she already was. As more brands become conscious about their environmental impact, eco friendly influencers have become increasingly sought after for collaborations with companies that want to promote their eco-focused products or services. Some have millions of followers. Jubilee House, He counts with a decade of experience at IBC Solar AG, a leading provider of PV and energy storage services. Her decision to quit fast fashion began sometime in 2015 when she joined an anti-trafficking organization in College and learned about the effects of fashion labor trafficking in developing nations. Stephanie Davies, one of the most famous environmental sustainability influencers in 2022, is a London-based digital marketer who has a fascination for creating out-of-the-box vegan recipes which she showcases on her site, the Vegan Recipe Blog. 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